Content Marketing Manager

Global Software Company
Boston , MA

Our client- a boutique global b2b software company in the devops space is seeking a Content Marketing Manager to create, optimize, and distribute compelling content that generates awareness and shortens our sales cycle. We are looking for an individual who can be a superb writer and communicator, with experience generating content across multiple formats that resonates deeply with technical audiences. If your goal is to make your audience as big a fan of your content as they are of your product, you’re the right person for the job.

 

Responsibilities:

·         Help define and manage a comprehensive content roadmap that addresses the information needs of multiple personas across the buyer’s journey

·         Create compelling content (e.g. eBooks, blogs, videos, etc.) to support a variety of marketing needs, including demand generation, PR, and thought leadership

·         Enlist internal and external content contributors, coordinate deliverables and provide editorial guidance; work with subject matter experts to translate technical concepts into digestible assets

·         Measure content effectiveness and make data-driven recommendations for improving the efficacy of our content marketing

·         Help distribute and promote content across our website, social media, and other digital channels

 

Qualifications:

·         3-5 years of B2B content marketing, inbound marketing, and/or marketing communications experience.

·         Experience working in enterprise software market preferred

·         Superb writing and communication skills; versed in both long- and short-form content as well as creating content for multiple audiences

·         Exceptional project management skills and attention to detail

·         BA/BS degree required

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