Director of Digital / Web Marketing

Growing Boston start-up!
Boston, MA

We are seeking a passionate, customer-focused, results-driven Director of Digital/Web Marketing to help start this early stage startup.

This is a key role reporting to the CMO. We are looking for a leader who can  help build the foundation of the web marketing group.  In this role you will design, implement, manage, and measure our digital marketing strategy by leveraging a sound balance of creativity, analytical thinking, innovation, constant testing and business acumen.

Specific Job Functions

  • Design, implement, manage, and measure our digital marketing and advertising strategy.
  • Use data driven insights to constantly optimize against strategy and goals.
  • Responsible for paid search marketing globally including keyword research, ad copy writing and landing page optimization.
  • Telling the story, lifting the brand, driving awareness, educating the customer base, and redefining the market.
  • Effectively and authentically support market leadership position by amplifying the voice of the customer throughout the website and marketing channels.
  • Initiate and leverage research to help influence strategy, positioning, and messaging.
  • Work with the Chief Marketing Officer to define and deliver on key business initiatives.
  • Drive an effective communication plan to ensure the full team is aware and aligned with strategy, priorities, and execution plans.
  • Develop and maintain appropriate KPIs to monitor and assess operational efficiency, ROI, and overall business performance.
  • Stay up to date with the latest technology and best practices.
  • Oversee social media accounts.
  • Collaborate and influence cross-functionally to align Demand, Product Marketing, Operations, Presales, Sales, Services, and Customer Support.

Skills & Experience

  • 7-10 years’ experience managing digital marketing programs.
  • Exceptional analytical and problem-solving skills, including: Modeling and forecasting, complex performance analysis, and detailed technical troubleshooting in the digital marketing space to drive growth and optimize for efficiency and effectiveness.
  • Proven track record of leading subject matter experts to attain KPI targets and drive continuous efficiency improvements while working collaboratively with team members from all levels.
  • Powerful written and verbal communication skills with the ability to engage and influence senior management.
  • Deep understanding of paid search optimization and market dynamics driving cost and return on investment.
  • Extensive experience with digital marketing platforms and tools
  • SEO experience a strong plus.
  • Experience marketing B2B and/or SaaS products a plus.
  • Experience leading agile marketing teams a plus.
  • Expertise developing digital creative to feed advertising channels.

We are targeting the 150-170k range plus bonus!

Interested in this job?

Contact us below to learn more.